Rihanna is entering the beauty world in a big way. Fenty Beauty is the singer's first ever makeup brand.
She signed a deal with LVMH, the french headquartered luxury goods conglomerate which also produces Marc Jacobs Beauty, to create a full cosmetics collection to launch in 2017.
"Kendo is honored to work with Rihanna," David Suliteanu, chief executive officer of Kendo, told WWD. Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience. We are aiming for the stars."
And she's debuted high profile fashion collections with Manolo Blahnik and Puma. She also has seven fragrances to her name, produced with Parlux Ltd.
Last year the singer also launched a beauty agency, Fr8me. The Los-Angeles-based firm assists make-up artists, hairstylists, manicurists and stylists in booking advertising campaign, editorial and commercial work.