Beyoncé Announces New Line of Athletic Wear, Ivy Park

 photo beyonceivypark.jpg
Today Beyoncé revealed her new line of activewear, Ivy Park, with Topshop owner Sir Philip Green.

The collection will sell at Topshop and Nordstrom in the United States.

Beyoncé and Green have formed a 50-50 joint venture company Parkwood Topshop Athletic Ltd., to produce the athletic streetwear brand.

In the video promo for the video, she explains the origins of the name.

I would wake up in the morning, and my dad would come knocking at my door, telling me it's time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sun shining through the trees. I would keep breathing. There are things I'm still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where's your park?

The line has technical performance characteristics as well as an ath-leisure side, targeting running and weights enthusiasts, yogis and health club regulars.

The IVY PARK collection includes over 200 pieces from clothing and footwear to accessories. Available in stores on April 14th.

A photo posted by Beyoncé (@beyonce) on

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