30 Black Woman-Owned Online Stores to Shop This Holiday Season

by Jana-Lynn

Reports have stated there are over one million Black female business owners in the United States today, and black women are becoming entrepreneurs at six times the rate of the average American. In the spirit of supporting our sisters and encouraging the entrepreneurial spirit in our community, here’s a list of 30 black women owned business you can support this holiday season as you share love and light with your family, friends, and loved ones.

If you know of any black women owned business that we may have missed, please let us know in the comments.

Jamilla Okubo is a painter, illustrator, and designer who uses vibrant African textiles, prints, and paint to create her one-of a kind pieces. Click here and here to shop her work.

Keturah Arial is a designer, painter, and illustrator. Click here to shop her prints, tees, sweatshirts, mugs, and other goods.

Nicholle Kobi is an illustrator based in France known for her fashionable brown girl illustrations. Click here to access her site and here to shop her work.

The Paira Birds is illustration and vintage shop featuring the work of artist Tabitha Brown. The shop features illustrated snapshots and vintage goods depicting nature, human, and animal life.

Shandra Strickland is an award-winning writer, designer, and illustration. Click here and here to shop her work.

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BeeLux is an all-natural honey skincare and home care line.

Belle Butters was created in 2009 by Tasha Burton. The company offers a variety of natural hair, skincare, face, and lip products, as well as a line specifically curated for male consumers.

Camille Rose Naturals is a line of hair, skin and body care products created by Janell Stephens in 2009. Her products are available online and at your local Target and Whole Foods.

dermHA is a clinically formulated skincare line made with the needs of sensitive skin mind. Started by Mildred Bell, the brand creates products free of fragrance, alcohol, lanolin, mineral oil, propylene glycol, and dyes.
Ginger + Liz is a company that sells vegan-friendly nail polishes. Created in 2010, the brand has been worn by the likes of Beyoncé and Taraji P. Henson.
Ixora Botanical Beauty offers au naturale body & hair butter, sugar & salt scrubs and more.
LaBella Body Care sells handmade skincare and hair care products for both men and women.

The Lip Bar was created in 2011 by Melissa Butler with plans to forever change the way women of color looked at lip color. Handcrafted with a unique blend of natural ingredients such as vitamin E, shea butter, and avocado oil, the natural, vegan-friendly, and bold colors allow women of all shades to experience lip color in a whole new way.

The Natural Market specializes in handmade soaps, scrubs, body oils, butters, candles, and other products.

Pooka Pure and Simple is a line of preservative-free bath and body products created by Dawn Fitch.

Vera Moore Cosmetics offers skincare and cosmetic products created by former actress Vera Moore.

CandyBomb is a T-shirt line collaboration between fashion blogger Claire Sulmers, of FashionBombDaily, and illustrator and designer Nicole Updegraff, of Cotton Candy Playground.

FlyJane is an online retailer specializing in the hottest apparel, shoes, and other accessories. They were one of the first shops to carry the popular Ziginy Piarry boots as well as other limited edition drops such as Emily B for Ziginy, Keyshia Cole for Steve Madden, and Dawn Richard for Lust for Life.

KahYoot is an accessory brand started by Samantha Benton built on the foundation of love for fashion accessories and their ability to enchant an outfit.
Li Li’s Creations was founded by Malacia Anderson. She creates one-of-a-kind clothing with African inspired prints.
Love, Cortnie is a line of handbags created in 2009 when Cortnie decided to try her hand at creating her own statement clutch. Handbags are made from premium fabrics such as leather, calf hair, and shearling.


Nakimuli is a brand created by Tennille McMillan in 2009. Catering to women of all shapes and sizes, this line offers a wide range of products featuring rich textures, shape, color, and bold African and ethnic prints.

Philadelphia Printworks is a screen printing company based in North Philadelphia committed to encouraging a culture of activism.

Rachel Stewart Jewelry is a brand by NYC-based artist and jewelry designer Rachel Stewart. Originally from North Carolina, Stewart mixes her southern heritage with New York City flare to create her bold and eye-popping pieces.

Qristyl Frazier Design is a fashion house for curvy women founded in 2006. Having worked with several major fashion houses such as Sean by Sean Combs, Alice and Olivia, Victoria’s Secret, and more, Qristyl Frazier decided to establish her own fashion house filled with figure flattering pieces for shapely women.

SwankBlue is an e-boutique by celebrity fashion stylist, Olori Swank. The boutique specializes in providing high trend items at affordable prices as well as one-of-a-kind luxury, vintage, and consignment pieces.


Hue-Man Bookstore is an online bookstore founded in 2013 by Marva Allen. The shop focuses on the diaspora market through a wide selection of online offerings. Hue-Man also gives back to the community via non-profit work.

Primrose Press creates environmentally-friendly letterpress stationery that connects sender and recipient in a meaningful and personal way. Each card is printed individually on an antique press.

Rideau Vineyards, owned by Iris Rideau, is one of the few black woman owned vineyards in the United States. Located in the beautiful Santa Ynez Valley of Santa Barbara County, Rideau produces wines that highlight Rhône varietals, such as Viognier, Roussanne, Grenache, Mourvedre, and Syrah, which you can purchase at the vineyard or online.
Simple Scents Candle Company specializes in handcrafted fragrances that complement the senses. Owner Shanquita Greggs also runs her business on an eco-friendly model, encouraging customers to return used containers, which are rewarded with a discount off of next purchase.

Jana-Lynn is a fashion and style blogger, personal stylist, and public health guru. Follow her at @BasedJane and for conversations on fashion, style, pop culture, love, and life.
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